Features: And the brand played on…
Virtual billboards, product placement and suspect tracking technologies. Are PC games selling their souls?.
Hot potato, anyone? News that BF2142 is infected with ad-tracking technology has sparked some of the choicest quotes on the PC ZONE forum since the Steam/Valve shit-storm: "This has to be stamped out"; "I won’t be buying"; "Shady borderline spyware"; and "Bring on Quake Wars!" But of course, who’s to say that come release, Quake Wars too won’t be up to its neck in virtual advertising?
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